Blue Ocean Designs

Creating Compelling Stories Through Photos and Live Events

Blue Ocean Designs                                       Present

Blue Ocean Designs - Francesca Scalpi has transitioned from the corporate world to working with non-profits, artists and photographers. Using the knowledge she gained while riding the visual wave of technology from the early days of laser disc interactivity to today's mobile world. Throughout this journey, the vision of compelling storytelling through technology is paramount. The experience needs to be profound with a strong human interest. She is producing several art and photography events and workshops to benefit the artist and non-profit organizations.  She is creating several art and tourism websites as part of her overall marketing plan to promote the Sonoma Coast.

Her work is on permanent display at the Artisan's Co-op in the village of Bodega. She is a Bodega Bay and Area Chamber of Commerce Director.

Juried Art Shows:
Sebastopol Center for the Arts Red Show - 1 Mixed Media
Russian River Gallery Birds of a Feather Show - 3 Photos
Dianne Newman Galleries Small Wonders Show - 3 Photos
Kennedy Gallery Queer Art Show - 2 Photos
Graton Art Gallery "Small Works Show" - 3 Photos
Art @ The Source 2016 - Selected Artist

Producer: The "Portrait Project" with over 100+ photo portraits and artists in Santa Rosa
Producer: "Art on the Coast" Exhibit and Art Sale with over 100 artists in Jenner by the Sea.
Producer:  TED4, Kobe, Japan - IBM Multimedia TED Talk
Produced:  Keynote addresses at COMDEX & CES

The "Portrait Project" with over 100+ photo portraits and artists in Santa Rosa
Exhibitor: "Art on the Coast" Exhibit and Art Sale with over 100 artists in Jenner by the Sea.
Exhibitor: "Art in the Park" Exhibit and Art Sale with over 75 artists in Armstrong Woods State Park
Exhibitor: Salmon Creek ArtWalk - November 2014
Exhibitor: Bodega Bay Fisherman's Festival - April 2015


Art & Photography Education:
Digital Design Art Center College of Design in Pasadena.
Certificate in 2 D & 3D Design from the California Arts Institute.
Certificate in Hands on Computer Graphics from Dynamic Graphics Education Foundation.
NYU courses in Film & Video. New York University New Paltz Jewelry and Photography

Speaking Engagements:
The French American Animation Conference, French Embassy, NYC
43rd International Design Conference in Aspen 1993, Topic: Interactive Media Workshop
Eastern Communication Association Convention 1993, Topic: New Alliances for Publishing
ACM SIGGRAPH Conference 1992, Topic: Building the Multimedia Experience
International Television Association Conference (ITVA) 1991 New York, Topic: Digital Graphics

Awards / Accomplishments
-Multimedia Invision Awards – Sacred Christmas Carol, Columbus, Ulysses, Martin Luther King’s, Letters from a Birmingham Jail (Illuminated Books and Manuscripts)
-International Film and Video Festival – First Place Winner – Video Promo
-CINE Awards- Columbus, Ulysses, Martin Luther King’s, Letters from a Birmingham Jail (Illuminated Books and Manuscripts)
-Telly Awards – First Place Winner - Video Promo
New York Film & Video Festival – Finalist Award
-IBM Outstanding Achievement Awards for XA Interactive Music Video Promo for IBM’s Ultimotion Technology (IBM’s version of Quicktime), Heroines of the Sky for Aviation Week , Curious George CDROM,  Playboy Interviews CDROM,The Bill of Rights and Evolution to Revolution interactive knowledge systems.


J2 Global Communication, Hollywood, California   
                                2007 - 2011
Assist j2 in the Internationalization efforts by localizing cloud-based products and services offered in specific markets. Champion and represent local market requirements in conjunction with International (local offices) to deliver best of breed solutions relevant for Europe and Asia. Research and monitor market changes in the voice, fax, and integrated messaging arena, developing adapted products and support services, incorporating them into the overall product road map.

• Product Launches: Launched new international software as a service for eFax and eReceptionist in 49 countries on six continents.

• International eCommerce: Identified new payment methods and payment processors. Streamlined sign up processes which generated additional revenue - payment in twelve currencies.

• Mergers and Acquisitions: Detailed gap analysis. Identified potential acquisition targets. Successful migration of customers, technology and staff. Successful acquisitions of mBox (Australia - Fax product), and YAC (Ireland - Voice Product). Direct positive effect to j2 Global's International revenue.

• Localization Technologies: Identified new technologies and partnership with MotionPoint to quickly and efficiently launch new cloud services in 11 new countries.

• Global Service Delivery: Migrated the company from Talisma CRM to Salesforce Service Cloud. This reduced call time by designing case activities with fewer clicks and less scrolling. Customized reports so CS management can monitor and act on service metrics.

Sun Microsystems, Los Angeles, California                   2000 - 2007
Senior Global Software Product Manager
Product Manager with sales and service responsibilities - included both hardware and software products through a complete lifecycle process. Program Manager for service -responsibilities included launching a new partner program and a global account management program.

-Successfully launched J2SE Mustang and Tiger editions (Java Development
Software), StarOffice & OpenOffice (Office Productivity), Content Delivery Server (Telco/Mobile), SeeBeyond Suite (SOA), Next Gen of Cobalt Linux Servers, and Java Desktop Software (Linux and Solaris Desktop Software).
-Developed several new global software services offerings
-Designed and implemented a new Service Partner Program in Asia Pacific.
-Designed and implemented a new global online service center.
-Program managed Sun Service’s Contract Renewal Program.
-Researched and documented stakeholder requirements for Sun’s global storage service partner contract.
-Successfully resolved voice of the customer issues with several of our strategic customer accounts.
-Voting Sales and Service representative on Sun’s Software Product Approval Committee for J2SE, StarOffice, Content Delivery Server, SeeBeyond and JDS products.

Blue Ocean Designs, Los Angeles, California                 1998 - 2000
Independent eCommerce Consultant - Principal
-Provided consulting services in Consumer and or B2B eCommerce technologies.
-Provided business development, online marketing planning, resource mapping (technical and created), and technical infrastructure.
-Authored business plans which resulted in clients obtaining venture capital financing.
-Successfully launched several companies which included Hello Mabel (video eCards), Athlete Direct (Online Fantasy Sports Leagues & Collectable eCommerce Storefront), Exotic Fish (Online Membership Program & eCommerce  Storefront) and Moviola (Entertainment Online Community).

LFP, Inc., Beverly Hills, California                        1996 - 1998
V.P. Multimedia Technologies
Charted to create a new online eCommerce business unit for LFP, Inc. Hired and managed a staff of 35 including programmers, graphic designers, business developers, marketing and sales.

-Successfully launched a new in-house internet business unit electronic online commerce. This new unit resulted in increased sales from $100,000 to $6 million in the first 8 months of active online business.
-Designed and deployed an online paid per view, membership service in 6 months from start to completion.
-Designed and deployed a state-of-the-art in-house web hosting facility with server farm.
-Created a custom back-end database to manage credit retrievals and charge backs.

RR Donnelley, Los Angeles, California                       1994 - 1995
New Media Director
-Created a strategy plan to offer existing print customers new digital services.
-Completed an implementation plan for a new digital business unit that included business plans, strategic alliances with content providers, digital content creators, and preliminary resource planning.
-Researched and documented customer stakeholder requirements for RR Donnelley's first digital printing press facility.

Additional Relevant Experience

IBM, Atlanta, Georgia & East Fishkill, New York  1977 to 1993                                     
New Media Director
Successfully launched the IBM Multimedia Publishing Studio. Business model - both publisher and distributor for multimedia developers. Partnered with content owners such as book publishers, film, television and museums to publish their content using internal or external multimedia developers.
-Completed several international assignments and worked in their world class semiconductor facility in East Fishkill, New York.
-Designed a state-of-the-art publishing studio that included a digital video and audio studio, cell animation and digital capture studio, server farm and developers lab.
-Directed and Produced of several award winning videos, consumer and business CDROM, interactive laser disc, and kiosk deployment.
-Created digital interactive prototypes for Guggenheim Museum (CDROM), McGraw-Hill (CDROM), Biosphere (CDROM), American Airlines (Kiosk)
-Designed the graphics lab for the IBM Southeast Asia Satellite Education Center.
-Produced several Keynote addresses at COMDEX, TED, and CES for Senior IBM Executives.
-Authored several corporate-wide technical manuals for IBM.


Art Center College of Design Digital Design.
Certificate in 2 D & 3D Design from the California Arts Institute.
Certificate in Hands on Computer Graphics – Dynamic Graphics Education Foundation.
Certificate in Certificate in OSHA Compliance, Principles of Safety, Safety Management Techniques from the National Safety Council.
Essential Facilitation – Core Skills for Guiding Groups
Project Management Fundamentals
CAP (Change Acceptance Process) Application Skills
Essentials of Account Management